News landscape of this modern era creates it difficult for sorting out truth from fiction. Between particular misinformation and news hackers, it becomes difficult to get a source of information which can be trusted. Search marketing should be resistant to all. There are easy ways to display fake as good performance. Let us know the ways how to protect pay-per-click version of fake news:

Rookie Errors

Fresher candidates are prone to make mistakes. A junior employee does not have the same type of awareness. They are excited to make an impact on their boss and the business. It is easy to realize these kinds of errors but it damages the campaign.

Compare to Click through Rate

Higher click-through-rate is better. It denotes a relevant and well-written advertisement. As different factors are responsible for this metric, click-through-rate offers certain value.

Not Impartial Tracking Tool

It is the first presentation and the client wants figures of revenue. To prevent inflated numbers, experienced business managers apply unbiased tracking tool like Google Analytics. Same problem occurs while tracking Facebook. High revenue numbers were seen by businesses disproportionally.

Not any Peer Group Benchmarking

If Google benchmarking is not taken into account, competitors can develop their sales considerably. This could lead to failure when it comes to normalize the numbers. It will put your business into a risk to portrait a wrong figure.

This part covers dishonesty, wrong practices and habits on diverse tactics which pay-per-click professionals should know better. Despite of the objective following this, advertisers should be conscious about these intentionally twisted data.

While highlighting on present customers, return on ad spend enhanced rapidly but the new acquisition of customers are stopped. Return on ad spent (ROAS) is not the finest way for optimization since it could not tell the complete story.

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