Nobody can prevent sudden drop of traffic. In this circumstance it is recommended to check the cause first. You might look the complete statistics for a long time in Google Analytics. It helps examining whether the drop is abnormal or it happens due to holidays, seasonality or other patterns which affected the market. You need making sure that any pieces of data for certain services or days.

It is suggested to examine whether Google analytics code are executed appropriately on all the pages of your website. If snippets for the property are used properly and whether code formatting is preserved. If the error is not statistical, it is recommended to check the symptoms and begin further investigation for getting the main cause:

Changes to the Website – Considerable changes like migration redesign or content clear out might have impacts on the website. It might be due to potential effects of the search engine optimization. If any of these have been happened recently and there is a traffic fall, give close attention to the aspects that are concerned. The most overlook issues are ability to crawl and index.

Manual Penalty of Search Engines – If you violate quality guidelines of the webmaster and are caught by the human reviewers of the Google, a notice will come in GSC account. It will come in Search Traffic > Manual Actions section. One possible reason is hacking of the website beyond the control. A complete recovery guide is there with Google.

User-generated Spam – Penalty can be given by Google for irrelevant and spammy links on the webpages of a site. Violations should be identified and cleaned up clearly. More preventative measures include anti-spam measures like reCAPTCHA plugin or set the UG content as notfollow as default.

Unnatural Outgoing Links – On page violations might be difficult to identify on a site which is bigger than average. If the penalty is due to unnatural linking it is suggested to go to All Resources and check list of external links from the site. Links obtained through link exchange and paid links should be prevented.

Updating Google Algorithm – New core updates are all over the search engine optimization world. So it is easy to find out what they denote. It is recommended to see the changes in search engine ranking pages for the targeted keywords. You may go to analyze SERP and click on Record SERP Data. This way, top 30 pages will appear for the keywords with their ranking and results are accumulated in the SERP history.

SSCSWorld is a renowned digital marketing company to offer SEO, SEM, PPC and others. We always deliver completed assignments within due date which is why many customers are happy with us. You may contact us for more information.