Certain guidelines and rules are set by Facebook that are applicable for messenger marketing. So it is important to keep them in mind if you want to make most of the platform any issue with social media monster.

Let us know a few messenger marketing tips:

Follow 24+1 rule of Facebook Messenger – While releasing it’s API for messenger, Facebook made some basic rules for businesses for preventing spam on this platform. One of those rules is known as 24+1 rule. A business page can send a number of messages to a new contact on first one day of contact. Once that time is completed, a promotional message can be sent by the page. If the user involves with any kind of messages like including button clicks, messages the page and others, the 24 hour clock is reset.

Obtain User Opt-In – As mentioned by Facebook, people is needed to offer complete control over several messages they get. An opt-in chatbot can be made easily where the contacts would confirm the type of communications they will obtain.

Let Folks Know how to Unsubscribe – By using certain apps, you don’t need to be worried about unsubscribe and messaging process. You will get a complete solution for accomplishing those operations.

Else that feature is required to be developed and make sure subscribing requests are handled within a certain time.

Use Subscription Messaging – While driving automated messaging in Facebook messenger, the purpose of the message is mentioned. It is chosen from a number of different purposes like:

Appointment update

Event reminder

Promotional message

Shopping update

Update of non-promotional subscription

The power of Facebook messenger can be utilized by businesses for the status of subscription messaging. Once it gets approved, it is possible to send updates to the selected subscribers. The deadline to apply for subscription messaging status is December 31.

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