Ad settings features are updated by Google to offer different options to users. It helps reducing personalization of ad and increasing the use of ads in all services that show Google Ads. With these modifications, it is possible to turn off a few signals that are used by Google for targeting ads. The option is there in the Privacy and Personal Info section in the account settings of the users.

The feature lets users managing their ad settings. It lets Google personalizing ads per data that it gets on users. This involves information depending on the user’s action, information added by user to their Google account. Data of the users are shared by the partner advertisers of Google with Google.

This information helps making ads more useful and relevant to you. If the user does not want tailoring the ads depending on one the factors, he or she can turn it off. By turning off any ad targeting signal, it will be applied to Google ads throughout all services of Google and apps and websites that are running Google ads.

Besides this, it offers enhanced control to the users for the signals which are applied for ad targeting. Google is giving explanation of the reasons to use this ad and a notice is displayed. Google ads are shown by all the Google services such as Google Play, YouTube, Maps, Gmail and search. They will involve the notice on ads along with other partner site of Google that show Google ads.

The feature was launched in 2011 to offer an insight to users why those ads are displayed in their searches. Faster access is given to the Ad settings tool. After these changes in Ad settings a January update took place. Through this, users were permitted for turning off particular advertisers through a feature which is known as reminder ads. From the reminder ads page it is possible to look the advertisers who deliver wonderful ads to the user and mute their ads also.

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