Finally, Facebook has started incorporating ads in stories. Some might say that it was a matter of time only. Since starting the feature before 14 months, Facebook did not react on the success of its stories. Now the company has revealed that stories are getting daily visitors of 150 million.

With a vast audience, it seems that Facebook has decided that it is the right time to let pages running ads in all stories. For the sake of comparison, instagram was taken by Facebook after 5 months of beginning the stories. It helps the company reaching 150 million daily visitors. At the same time Instagram started giving ads in stories.

Nowadays Instagram stories have reached 300 million daily users. Facebook started examining story ads in the earlier of last month in the Mexico, US and Brazil. These ads are based on video and consist 5 to 15 seconds. Users can skip these by clicking to the subsequent story. Now the brands are getting no advantage from the ads except exposure. There is not any call-to-action or click-through action in the stories. However Facebook is considering including the facets in the coming months.

The company also has plans to offer more exhaustive metrics on the quality of stories to the businesses. It helps assessing whether continuing ads in stories brings good return on investment. It is possible for the brands to run ads in their Facebook stories. They need to extend their ads of Instagram stories to this platform. News feed ads of Facebook can be reformatted into stories ads with colorful borders and bottom text. Brands can acquire them.

By giving such ads to the Facebook stories, the company wants to get revenue because millions of visitors come to read the stories in Facebook. If they can be made reading the ads, possibilities are there to convert them into buyers.

SSCSWorld offers high quality digital marketing solutions to its valuable clients. We use ethical methods for website optimization because our professionals are aware of Google updates and algorithms. At our company, we always give top priority to the clients. Our professionals are 100% committed to give the completed projects within proper deadlines. Due to this, we have a lot of satisfied clients. If you want to know more about this, feel free to contact us through email or telephone.