Facebook has brought a new opportunity for advertisers for targeting users depending on the history of travel-oriented online browsing. Flight ads of Facebook will let the advertisers for re targeting users depending on their visits to other flight-associated web pages, apps and websites.

Once, the targeting capacity of flight ads was inadequate for the individual who have visited the app or website of an airline. Let us known the explanation of Facebook about these changes:

For example, people may search for holiday trips at Paris by surfing a number of airline websites and apps. Airline brands can use flight ads for offering useful flight routes. Travelers that visit a travel associated page in Facebook but have not selected a destination might see an ad of an airline’s site.

According to Facebook, advertisers who are testing these new targeting options are getting results already.

All advertisers can use flight ads across the world on Instagram, Facebook and Audience network from coming week onward. In order to facilitate transparency and privacy, people are given reminder that they can avoid flight ads by clicking on the upper right corner of the ad.

Flight advertisers are also advised by Facebook for reaching customers with these new strategies for targeting. They do not require collecting any personal information of the customers.

By reading the content, you will come to know that advertisers can target users depending on travel-associated web history. You may search on the Internet to get more useful information about the topic.

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