Google’s strategies to prevent unethical SEO:

Google seems to be on its feet always to check all the SEO services taking place on the internet. And we can’t blame it really. It is due to the unethical SEO practices (by webmasters who dreamt of making it big within a short time) that Google suffered many of its regular users. People come to Google because it provides you with a number of useful content which are informative. However with these black hat SEO tricks, the malicious sites with spam and copied content managed to rise the ranks. To prevent this forever, Google started to be real strict and kept on introducing with a number of updates like Panda and Penguin. And more will come on the way from Google like fire bolts. The ones who are doing it right won’t get affected, but for the ones who still have something evil on their mind, are to be doomed.

Google’s author information: will it change everything of SEO?

This yet another of the initiatives taken up by Google to make sure that useful content stays up in the search results and the bad ones are drowned to oblivion. Through this you as the content author can have your content marked as yours. It is sort of tagging your work and in a way that the search engine spiders too realize that it’s actually yours. This is something new and with the help of this you can have all the content written by you, tagged or linked to be yours on your G+ profile. Google will know that it’s you and there is a huge benefit of this. Google will recognize ‘you’ not merely as a name but will be able to identify you.

Why it will work on the Google+ platform especially:

It has been difficult, of late to identify authors on Google with so many names claiming to author different content. If you try to look for an author, you may find a number of names of different individuals on the internet. Now, it really gets confusing and knowing who is the ‘who’ you are looking for, and finding him to read a particular article by him/her. You will not only find that person but can also read several other content written by the person, available on the internet.

A great advantage indeed:

Google has been trying to have better search results to filter out the inefficient content and websites with more ease. With the help of AuthorRank, Google will find out the authors and what are their projects or content. It can also help to elevate the rank of a website or a blog. If you have a blog which has gained sufficient recognition and traffic from the internet, then this will be recognized by Google and the search engine will consider to read other content by you. Now, that is a real advantage! You will have safely claim to all the thousands of blogs or articles that you wrote and is published on the internet.

For Social Media: The AuthorRank by Google is a splendid idea of identifying authors and relating them with their content on the internet. This will make the search on this search engine easier than before. You will get a lot of benefits if you as an author have it for your content.