Concept of backlink: After the blows given by Penguin 2.0, the webmasters and SEOs are all wondering that how far can the backlinks do well or be bad for websites. Backlinks have been one of the most important part of the optimizing strategies for the websites. They play a significant role in helping the websites build their reputation through their improved ranking. However, though it is quite an old concept in SEO, it is important for you to understand about the concept and also know the limit of applying it. The concept can be understood by the term itself. ‘Backlinks’ are the links that direct toward a website from different sources like websites or blogs. These are also known as inbound links and the more backlinks you have towards your website, the more your website will be considered as important. Google is one of the search engines that considers a website to be important and reliable on the account of the total number of backlinks pointing towards it. This is a part of link building, an integral part of the SEO strategy. With the help of this, the websites have been scoring huge with the search engines and have gained good rankings in the SERPs. However, of late, there have been a number of websites who were demoted in their ranking by Google due to link building services. Surprising isn’t it? Well, Google is very particular with link building and hates anyone who will violate the rules and overuse it or try to outsmart it with the strategy. Hence, the SEO professionals have been strictly warned to not use any inappropriate techniques with it.

Penguin effect: Post the Penguin 2.0 update, link building has been limited and there are new ways of getting links through guest blogging and the social media platform. However, if you are maintaining that the links directing to your website are of good quality, then you needn’t be worried about any algorithmic update affecting your site. Backlinks work in this way; they show that a site is important since their sources have linked the site. Google and other search engines calculate the total number of links for a website and for individual web pages too, and estimate the website’s importance on the basis of the quality of the backlinks. Search engines want websites to have relevant links and have them built naturally, over a period of time. For example if you have a website on apparel, then the backlinks should be from similar sources.

Maintain relevancy: Google has been talking of a patent recently which will deal with the backlinking process strictly and check the relevancy of the links to the websites. Also it will check on reciprocal linking which have been followed by the webmasters, who help each other for getting more links. As a website owner you must understand that backlinks are important for SEO services and you should never apply any improper strategies to get more links and get away with it.