Today internet has become one of the great medium that has been used for any kind of work to be completed. It helps us in all types of works that we do. The use of internet is constantly increasing as young generation people are getting connected with it. People are getting some of the great help that they can carry forward with work. The companies are also coming up for getting attached with such kind of work. They are even gaining a lot of help with the internet being so friendly and familiar. The work of internet is to bring in some of the new ways of the company to gain popularity and also to make it increase the traffic of the website.

The websites are also a crucial part that is needed for making the internet work nicely. Websites needs to have the great way that will help in the presentation and the look wise way. The websites need to be made publicly known to all. For this work the need of expert professionals are needed. The SEO executives can conduct the work easily. Many companies are also coming up that makes the work to be easier and also in a good manner. The work of SEO service is to rank the website higher over the search engine results. There are various types of Seo strategies that help in making the SEO work to be conducted easily. But apart from that there are several other strategies even that make the website to get into the procedure of legal penalization.

Some of the strategies that should never be followed:

• Earlier the process was that it you wanted to link back your website to any other website then you have to take the help of keywords or the anchor texts while you are building up the links. But after Google update 2.0 that the types of works have been eliminated in the new update only. so, it is kept to so that the process is not conducted, and if so gets conducted then it leaves a negative impact on website as it may get penalized.
• Many SEO practitioners and various types of SEO firms would knowingly build up a huge volume of the incoming unnatural links to their website in the form of huge amount of article directory submissions, web directory submissions and different types of social bookmarking where the links are build in a short time span. But after new update Google cancelled all such types of SEO works.
• Always remember that not to put many links in the content of the website. The SEOs after sometime starts taking advantage of it by putting in three or more links in the content of the website to increase the link flow to it. Now after the new update Google have stopped it and also started to penalize is who are doing it again and again.

Thus, if such types of works are practiced again and again then it can be of a big problem for those websites.