Bounce rate of a website and how to reduce it: The amount of traffic to a website and how much of them are going back is counted in its bounce rate. It is therefore good to have less bounce rate. There are many analytic through which you will be able to track the bounce rate of your website. If you find that it is below 60% then probably there is nothing much to worry about. However, if your website has bounce rate of more than 60%, it is time that you think of something reduce bounce rate. If Google finds this out, it will consider that you are not worth staying in a good ranking position and will deprive you of it in no time. You need to look well into your website and understand why this is happening. To start with the design of a website matters. People don’t stay on a web page or a website that has no unique design or if they aren’t able to understand the design and its purpose. Try to have a unique design for your website that will be relevant for your business and also be visually appealing. Off with the outdated old HTML sites. We are no totally telling you to forget HTML, in case you favor it. You can also integrate CSS or JavaScript with HTML for your website and get better results. If you have an old website, then it is surely high time to have it redesigned. If you want to advance with your online presence, you should start by keeping it advanced.

Get attractive designs: Try to have WordPress themes for your website’s design. WordPress is now used for websites along with blogs due to the multiple facilities, themes, templates and others that it provides. There are a number of web designing books that are available, authored by web designing geniuses and you can grab any of the bestsellers of these and read to get a better concept of things.

Navigation and site loading speed: There is another disturbing thing that is found a lot on the websites these days. These are called pop-ups. Ask yourself how you will feel if you are visiting a website and you can’t do anything since you are being blocked by pop-ups anywhere you go. Simply, frustrated and you will leave the website. Some of the brands think that pop-us help in the marketing of the products, but it isn’t so. You are never going to get any visitors coming back to your website if they find it annoying. Moreover, if you have just started with your business then it is essential to have a clean pretty site. Apart from this, the navigation of a website is also responsible for annoying the visitors. If the website doesn’t have easy and better navigation, it is likely to get penalized from Google as well, apart from getting higher bounce rates. The site should be user friendly and also good loading speed.