Google is about to change its controversial policy to compel the news provider and provide free articles for coming on the search engine. It is a part of the measures that are taken for supporting the enhancement of digital subscriptions. First click free policy is about to be altered by Google. It needs publishers to give three contents per day before the readers is about to come for payment. Google will give sampling model to permit news agencies for deciding how many free contents are to be given. The first click free model is explained as deadly by publishers like Rupert Murdoch and Axel Springer’s News Corp. The chief executive of News Corp is Robert Thomson. The Sun and the Times are published by New Corp.

According to information which is disclosed last month by Google at a conference, the company is thinking to leave its first click free policy. In addition to that Google is about to change the ecosystem of content. You will be disappeared from a search if you will not be registered for first click free. It is told that the potency of Google platform is not advantageous for the premium content. Google is involved to make the movement after getting feedback from the reader and publishers and it is tested with the Financial Times and the New York Times. It represents the growth of subscription services and the fact was not relevant that one size fits all.

According to a blog, vice president of news at Google Richard Gingras told that timely and proper information is offered by the journalists. This is most important since it can shape our thought on important issues. It also helps you learning more for searching the truth. People search for high quality content in Google. The company wants to help them. Sometimes the content is available through a payment. According to a research, people want to be more habituated to make payment for the news. It is not a pleasing experience that the task of signing up for subscription can be shut down. This is not good for the news publishers or the users who consider subscriptions as a vital source of income.

Besides eliminating first click free, Google makes it convenient for users for subscribing to other services. Existing payment method of Google illustrates that people can subscribe to the news providers with a single click.