Changes in trends:2012 was indeed a year of changes as most of the popular search engines were changing their algorithms and were introducing new updates for website ranking in their search results. Especially, Google the second most popular search engine as per Alexa Rank, was bent upon sending the undeserving websites to the bottom of the search results of it. There were important and major updates rolled out on the World Wide Web by this search engine like the Panda and the Penguin updates. The one recently released by Google, second version of the Penguin update, i.e. Penguin 2.0 which has affected more than 64% of the websites and total of more than 3.1% of the English search queries. Many websites have seen drastic fall in their rankings and are still finding ways for recovering from the massive blow. Webmasters and the SEOs are still paranoid of trying strategies like link building for website optimization. However, these doesn’t imply that you shouldn’t look for ways to optimize your website without violating the terms of the search engine.

Prevent too much of social media: To start with, you must have seen social media gaining a strong foothold in the SEO services strategies. Many SEOs have started to rely completely on it but it is wise no to depend much on it. You can use the platform, since it will do lots of good to you, but never use it much. Google will check whether the websites are using too much of the same content or duplicating content on these sites.

Avoid PR for your online presence:Google has started to turn a deaf ear to the press releases for the online businesses almost. In the past there have been websites who tried to get away with links of poor qualities and spams through their press releases. Hence, Google is now looking for websites to use more of content marketing and other such strategies rather than go for PR.

Google Author Ranking:For this you need to be sure that your Google+ profile for your business is good and clean. In the SERP, Google treats the links of various websites on the account of their Google+ profiles. Google checks and tries to understand through several of your social media posts in trying to understand about the quality of your business. Hence it is better to be careful with this. With the help of a proper profile you will be able to convey the right message to this search engine about your business.

Try to develop a strong authority:It is important to develop a strong authority for your website. Though your authority will not play a direct role in improving your ranking on the SERPs, it is true that you will have a number of followers and they will help in improving your ranking.

Apart from these you can also have the recent development strategies and software for your website. These will help to make the website more navigable and user friendly.