In every New Year, Google has contributed new analytics, tools and data for tracking Google search console. In January 2018, the new version of search console has been announced and now it is out of beta officially. With Google algorithm update and AMP errors, Google search console can be an instrument of copy or paste without performing any type of actions.

Data Highlighter Tool

You may be loyal to search console. Data highlighter tool might not be everything that is hidden. Rich snippets have already proven for enhancing click-through rates in search results. So it becomes important for websites with book reviews, articles, local businesses, events and products for using the data highlighter. Let us know the procedure:

Google Search Console > Search Appearance > Structured Data

Choose “Start highlighting”

Pick the option to begin highlighting

Apply the mouse for highlighting elements on the webpage and making pair with necessary particles

Once you have completed, it is suggested to check this listed in the data highlighter segment

HTML Improvement Report

By improving Meta descriptions, it is possible to make your on page SEO dreams come true with the HTML enhancements report. This report shows errors like duplicate titles, errors of Meta data or too long descriptions. It offers a hint how your content is viewed by Google.

How to Fix HTML Improvement Report?

This tool is important to detect duplicate URL problems that are occurred due to duplicate pages, variations of uppercase and others.

Let us know the steps to fix these problems:

Long and Short Meta – It is recommended to review each webpage listed and decrease the length of description or Meta title. 120 to 150 characters for descriptions and 70 characters for titles are recommended.

Duplicate Meta – Each page list should be reviewed manually since it would confirm that you have used distinctive descriptions for each. The same page might be indexed twice due to parameter URL problems or pages with no pagination.

Missing – It is a must to insert a Meta description or Meta title so you need to make a revision into the content.

Once you have done these changes to the site, Fetch as Google Section should be used for ensuring Google is admitting the changes.

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