Targeting exact match capabilities is now upgraded by Google Ads. Now it involves such keywords with the same meaning. By applying machine learning, exact match of Google Ads would serve ads now. It matches the objective of a search. Once using accurate match implied that ads were served only while particular words were applied. Nowadays advertisers are using exactly matched keywords would also have their ads displayed on searches. This involves paraphrases, implied words and other phrases with the same meaning.

As long as the motive of the search and original keyword become same, an ad would be displayed. Google is making this change and it informed 15% of searches are accomplished daily are new. So people might search for products and services by using keywords that would not have found by advertisers by applying keyword planner of Google.

By extending appropriate match for including keywords which is similar to search intent, it becomes possible for the advertisers to acquire customers without maintaining thorough list of keywords. In the early phase of testing, Google recommended advertisers to use exact match keywords mostly. This way more clicks and conversions were possible. Most of them came from queries that are not possible today.

Some individuals are using paraphrases and other identical phrases in their account. Google informs that it would prefer using identical keywords to the search query. In this update, broad, phrase and broad match modifier keywords are not included.

By reading the information you have known about exact match targeting of Google ads involves keywords with same meaning. You may search for more useful information on the topic.

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