Advertisers are offered enhanced control from Facebook for handling instant article, placing in-stream and audience network ads. This is performed by using block lists. It is possible for advertisers to omit their ads from emerging beside apps and publishers that are responsible for differing with the brand values. Brand-oriented content categories can also be omitted by advertisers. They can avoid ads through Facebook in-stream videos, audience network and instant articles.

Extending Lists of Publishers

Advertisers are allowed by Facebook to check a list of publishers handling their apps websites on audience network. Publisher lists can be reviewed by advertisers and decide if there are any apps or sites do not desire their ads emerging on. Publisher lists is expanded by Facebook for adding Facebook in-stream videos and instant articles.

Facebook also notes that it becomes possible for advertisers to perform review and update of the block lists since inclusion of new publishers. Publisher lists can be downloaded by advertisers. They need to follow a few steps to perform that:

Go to Ads Manager

Click on three-dash menu icon at the top left and select Business Settings from the drop-down menu

Click on Block lists on the menu at the left

Click on Manage

Click on See Where Ads Could Appear

Delivery Reports of Publisher

Publisher delivery reports are introduced by Facebook in order to provide advertisers with enhanced transparency. Advertisers can see a comprehensive list of apps and websites. Their ads are emerged by downloading the Instant Articles, Facebook in-stream and publisher delivery reports of Audience Network. Advertisers are offered chance to check where their ads are emerged and block lists are updated accordingly. These changes are moving regularly so all advertisers may not access this.

By reading the article you have understood that Facebook offers authority to advertisers for in-stream ads and instant article. You may search for more useful information on this regard. SSCSWorld offers a number of digital marketing solutions to its valuable clients. We have well-trained and experienced developers to deliver the completed projects before actual deadlines. You may contact us for more information.