14 Feb
Facebook permits Advertisers running Ads in Stories
All advertisers across the world can access Facebook stories. In past May ads in Facebook stories was launched first. However it was a limited test in three countries only. Since May, the amount of viewers on Facebook stories every day has enhanced from 150 million to 300 million. Now audience has been increased therefore Facebook has enhanced the accessibility of stories.
Besides this many more features are offered by ad units to drive business objectives. The number of features is more than when they are launched first. It also offers little more ability for driving awareness while it was introduced first. Each objective is now supported by ads of Facebook stories. Those are currently accessible for the ads of Instagram stories too.
Those stories include the following objectives:
Brand awareness
Reach
Installation of App
Video news
Traffic
Conversion
Generating more leads
It is important to measure how well stories ads are performing and acquiring above objectives. Complete suite of Facebook for measurement and targeting capabilities is now available. These are suitable for stories ads throughout the platforms. According to Facebook valuable business outcome can be driven by offering advertisement in stories. Approximately 62% of individual have told that they are more interested for a product or brand after looking it in a story.
Already results are shown into ad of Facebook stories for brand testing. A number of advertisers have seen development of their brand from the ad campaign of Facebook stories. Now we are about to go through some statistics that are mentioned in a study referenced by Facebook:
About 38% of users told that after seeing a service or product, they discuss with someone about this.
More than half of users surveyed that they are buying more products online after getting influenced by stories.
Around 34% informed that they went to look for a product in a store after looking the story.
Ads in Facebook stories can be added by advertisers as an additional position for Instagram stories ad campaigns or news feed ads.
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