Google is the largest used search engine. It is such a search engine that will help in providing you with the information of each and every topic that is been related. The work of SEO is to bring to you the latest and the most appropriate website when you search for any of the topic online. This will help in making the search to be completed faster. As the spammers and the hackers have increased largely so the search engine have held the work of blocking some of the sites. But this cannot be done so easily and thus Google invented new updates for it. One of the recent updates is Google Penguin 2.0 update. This is the newly advanced code of Google algorithm so that they can easily block those websites that will violate the rule of Google webmaster tasks. It came into existence over 24^th of April, 2012.

From then onwards the work is being processed. The sites are being spammed and are so they are being stopped by this new update. This update has affected many of the sites as well. Again this Google Penguin 2.0 was updated on May 22, 2013 at midnight. It became much more strict and so many of the websites can be blocked as well. All different types of websites can be checked and rechecked for much better performance. Now let us get to know that how Google Penguin affects in the search engines as well. It has affected all the various parts of a website. Some of them have been leased out and some were trapped.

Google Penguin 2.0 and its effects on search engines

• The use of good and quality content has been a great way that the Google’s new update checks. The new updates helps in making the website to rank lower if the content is not found at its bets. The content should have good and original contents; it should be having the error free content that means that there should not be any kind of mistakes in it.
• The keywords are also a big part of new updates that is been carried off. The good and relevant use of keywords is very essential for the website to gain a good ranking. If the relevant website is not been put then the website ranking will be down and even the website can be banned by Google as well.
• Link building is a way through which the visibility of the website gets increased. This is a big part of the Google update. If you do not put strong and good links over a website then it can be a great problem as well. If the backlinks are very poor in quality then Google can ban those sites very easily and also make the site out of search engine proceedings.
• With the help of Google’s new update different unethical sites are being removed such as some of the game and porn movie sites. This makes the search engine unhealthy and thus Google makes it a point to block it.