Advertisers can now use Bing Ads for importing product ads easily from Google AdWords. Google merchant center import tool facilitates the procedure to import certain product Ads. The tool helps importing product offer to Bing merchant center. According to Bing this will help saving the time of advertisers. This will decrease the requirement for maintaining two distinct feeds for Google AdWords and Bing Ads. This will also be possible to handle the importing of feeds by the advertisers into bing merchant center. It will keep the product-offer up-to-date throughout two platforms equally.

Product Ads can be imported from Google Adwords by Bing Ads users. In order to perform this, following steps should be followed:

Navigation should be done to the import tab which is there in Bing merchant tab.

Sign in process should be implemented with Google merchant center account for beginning the import procedure.

This is essential to choose Allow whenever it is informed that Microsoft.com needs accessing the Google account.

From there, it is possible to select import data now or make schedule for importing weekly, daily or monthly.

It is possible to change the schedule for import at any time. In order to accomplish this, it is important to click on manage existing imports. Editing the schedule can also be managed over there. To know the importance of scheduling daily imports, it should be remembered that import offers will be expired after a period of 30 days. It is crucial to import the offers every 1 month to remain up-to-date across the system.

Catalog summary page of imported catalogs can display the status of import. This is the place where the results of imported feed processing can be found. It offers information how many offers are approved. This tool is supported by Bing Ads and advertisers of the market can access this. It is needed to make a bing merchant center store before using the tool which is known as Google merchant center import.

SSCSWorld offers first-rate digital marketing solutions including SEO, SMO, PPC and others. We use ethical methods since our experts are aware of Google updates and algorithms. You may contact us for more information.