Google AMP and its Function

Google AMP is little for accelerated mobile pages. The project was initiated by Google with Twitter. It is meant for enhancing the speed of mobile browsing. The new mark-up prevents the use of JavaScript to a few files that are offered by Google. You need to use a particular type of CSS. Once a suitable Google AMP page is indexed and posted, it is kept by Google on its servers. When someone wants to visit the page, Google can quickly bring it which is kept in its server. The AMP version is quicker. Through vast caching, the page is loaded in mobile browsers instantly.

How SEO is enhanced by AMP?

Before releasing accelerated mobile pages for the search engines, Google considered that it might make some effect on search engine optimization. Most of people are using AMP as another alternative for their site. A responsive website owner is required to mark the unique HTML page like the canonical version. In this circumstance, the main site will be a responsive version of the website. It is not for the accelerated mobile pages. Completely responsive version of the site is then indexed by Google and it is used for calculating the quality score of the webpage.

If an accelerated mobile page is considered as canonical on a responsive site. This can create the AMP version as the online one that can be indexed. Google is checking the mobile index first so it gives a stronger mobile version compared to ever. Mobile SEO is going to be the principles for desktop search. In some cases, desktop versions are indexed for the mobile first and even there is an available AMP version.

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