Why Google+: For those who only include Facebook, Twitter, and LinkedIn in their social media strategies, times have changed. It is best to see and understand what is now gaining importance and almost will be equaling Facebook and Twitter by the next year. Google+, though regarded as a simple social networking site and not mandatory by most of the social media marketers, has now started to pick up speed and more people (bloggers and other content authors) are now actively using it. You will find the number of profiles on this medium increased. Though it isn’t too fast, yet one can see it to pick up the speed and grow enough to compete with the social networking juggernaut, Facebook. Social media professionals who know it and understand state that it is as important to use it for their strategies as it is to use Facebook. Imagine the improvement it has made as a social media platform within a few years and so much that the effect of it is now unavoidable. There are certain reasons for which you should include it as well and we are stating them below.

The privacy policy is simple and effective: The Google+ is said to be easier to understand in terms of privacy and security settings than most of the social networking sites. You can understand it without any support from the professionals and can use this medium yourself. One advantage of this privacy system is that when you post something on your friends and other closed circles, it will remain unavailable to other circles of yours on Google+. Those who prefer privacy to any other feature will obviously prefer Google+ than any other site. While Facebook and twitter are more transparent and people know of what you are doing, Google+ gives you the option of keeping certain of your activities private or at least hidden from people you select.

Decide which image you want to be displayed:This medium also allows you the freedom of selecting the images that you want to be displayed. You can put on pictures that are taken on family occasion and keep it for family and friends while keep another image for your business or professional circle. This isn’t so with other social networking sites where once you post an image as the display or profile picture, all will be able to see it.

It boosts the search result ranking:This is the most important reason for you to prefer Google+. It after all belongs to the search engine Google. Therefore the content that you will add to your profile will appear in the search results with a higher rank than other content of the same topic. It will also display your image and this will make the content appear to come from a reliable source.

Don’t forget the Hangouts: Lastly, don’t forget to check out the Google Hangouts. This enables private conversations with those who belong to your circle. You can include and exclude people as you want.