A new local search study reveals that local services ads of Google get approximately 13.8% of all clicks in search engine result pages. The number of clicks for all other types of search engine result pages is affected by the presence of local services ads. Roughly 5500 local searches are checked for compiling this data. The study was about to find where clicks are made by people. It searches about the reasons to do so. Let us know more about the major findings:

All Clicks are affected by Local Services Ads

When local services ads are present, clicks are affected on all types of search. Presence of local services ads affects more compared to when they are not present. Roughly 25% of all clicks are obtained on paid results when local services ads are present. The percentage of clicks on paid results becomes 14% when local services ads are not there. Depending on the presence of local service ads, there is a difference of more than 10% of clicks on certain paid results.

Clicks on Organic results are affected by LSAs

Organic results generally get the most clicks on all kinds of search engine result pages. However they encounter a fall in the presence of local services ads. During the absence of local services ads, organic results generally get roughly half of entire clicks. Clicks on organic results reduce almost 45% when local services ads are present in search results.

Clicks of LSAs are driven by Review Ratings

Review ratings are the largest motivator while clicking on local services ad. According to a study, the quality of the review ratings can make a difference too. Local services ads that are available in lower place will likely to acquire more clicks compared to the LSAs at the top. Star rating plays an important role in this regard.

Review ratings on behalf of local services ads are fetched from Google My Business. It denotes that it is vital for such businesses that are executing local services ads for ensuring that they are making positive reviews on Google.

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