Google updates causing fear: Websites have suffered a lot with the updates that have been constantly rolled out by the search engine, Google. The ones like Panda and Penguin have been creating much difficulty for the webmasters but the fact is that they cannot be blamed. Google have been warning them all along, in the last few years especially, and advising them to not yield into black hat SEO tricks. But when they showed clear reluctance in their way of continuing with what they have been doing, Google had to do something against this. Millions of users visit this search engine regularly and they put their trust on it, believing that they will get apt search results. And Google, surely wants to keep it. Which is why it had to take such an action. The recent update, i.e. Penguin 2.0 has targeted websites with poor content and also with irrelevant links. However, instead of fearing and lamenting over your losses, it better to understand why it happened and how to do things, i.e. apply these strategies rightly. While the previous one, i.e. Panda is not going to be that effective, it is still left for them to understand the Penguin update and many have stated that it is quite difficult to do so. It has continued with its task of penalizing the sites and many links had to be removed as a result of this.

What should be understood: It is clear that Google wants the websites to have informative and not plagiarized content, have design that is relevant and doesn’t affect the speed of the site. The website should be navigable and provide great user experience to the visitors. The rest, it assures will happen on its own, i.e. increase in the traffic to website. However, it isn’t that often visitors come through this and therefore certain promotional and marketing activities are required to be performed by the business owner for his website. It has been seen that SEO is not enough for websites and they do need certain internet marketing techniques for a long term success and ultimately, survival. Of course you can follow certain strategies like guest blogging, social media marketing and other such processes. If you do it all rightly, Google and other search engines are never going to push you to a lower rank which acts like slow poison and causing death. Even Google these days look up to the social media activities of the businesses and doing well in that will also fetch you much success and less chances of being penalized by Google.

What will be beneficial for your business: To make your SEO service and other online marketing strategies successful, you need to know what exactly your audience is looking for. The more you understand these, the better you are going to perform, using the knowledge that you gained. Content marketing, Social Media Marketing and other such strategies can bring you more and quality links without any trouble.