Keyword research is essential for the marketing success of a company known as one of the highest return SEO actions. There is not any universal method to perform keyword research. It is based on:

Resources, budget and deadlines

Objectives like exposure, branding, leads, traffic, sales and goals

Competitive landscape and industry

Website like number of pages, authority, content quality and others

Let us take a framework for keyword research that can adjust with your resources and goals:

Begin with Seed Keywords

Seed keywords are the base of keyword research process. Your niche can be defined by them and it also helps identifying the competitors. In order to promote your business or product, choose seed keywords since it is easy to explain the product in own words

Generate Ideas for Keywords

The next step is to make a list of the keywords which are relevant. You require a good understanding about the people in your target market can search for in Google. It is advised to follow certain rules while generating ideas for keywords:

Check the keywords which is already ranked

Research what keywords the competitors are ranked for

Yu may use certain tools for keyword research

It is recommended to study the niche in depth

Realize Keyword Metrics

There is a range of cool keyword metrics to understand. Let us have a look at them:

Search volume – This shows overall search demand of a keyword. For example how many people in the world are using this keyword.

Clicks – This metric is not valuable to get rid of search queries with vast search demand.

Traffic Potential – Keyword may have a number of synonyms and related searches. All of them can be targeted with a page of the website.

Keyword Difficulty – Ranking difficulty of a keyword can be calculated by analyzing the search results manually and using the experience of search engine optimization. Each keyword research tool includes own process for calculating ranking difficulty score.

Cost per Click – This metric is significant for advertisers rather than search engine optimization experts. A number of SEO experts treat cost per click because it indicates commercial intent of the keywords. Cost per click is more volatile compared to search volume. CPC values are seen in third party keyword research tools. It is merely a snapshot of a certain timeframe. You need to use AdWords if actual data is to be obtained.

SSCSWorld offers high quality search engine optimization, search engine marketing, pay per click and other digital marketing solutions. We also offer web design and development to our clients. You may contact us for more information.