Google can understand content better with the help of structured data. By applying schema markup, it offers the authority to manage how the information is described. It manages how the brand is identified by machine.

Application of Structured Data

Structured data is used for years. Now it is used in anything like jobs, recipes and restaurants. Use of structured data is enhancing and now it is used in one-third of the commonly crawled websites. Big brands are using structured data resources and their development skills to get results like getting more traffic and generating more sales.

Making structure of your data with schema.org can offer amazing search benefits like reusing information for increasing onsite search or analytics. It can get voice advantages such as chatbots. Structured data helps defining the content for enhancing the opportunities for machines to match the content with useful voice queries.

The Effect

Breadcrumbs and local listing schema are used on the homepage. This way, click through rate on the mobile has been enhanced slightly. Besides this clicks are enhanced by almost 50 percent. Impressions are also enhanced slightly. Average position is also enhanced slightly. There are a number of reasons why organic performance can be boosted like getting new clicks and making new content. It is possible to get good results from Google if you use the structured data. Value can be extended to measure the quality of traffic. Some case studies are posted by Google with a number of instances to use schema for the big brands.

Advantages of Schema

There are a number of advantages to use schema particularly by ecommerce companies. Let us have a look at them:

More Conversions – Rich snippets can enhance the conversion rates. If more people observe the listings and these are positive, possibilities to buy your product increases.

Enhanced CTR (click through rate) – Rich snippets helps displaying the products in search engine result pages. It facilitates enhancing click-through rates and gets more viewers to the listings when amazing product reviews are there.

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