The growing demand of Twitter

Most think that Facebook is the best platform to help a business make great impact on its target audience and generate leads. But Twitter is now growing and giving much competition to Facebook. Social media marketers are advising their clients to have this as it is a strong weapon. If you follow it, you will notice a plethora of high profile individuals present there. From celebs to politicians to business magnets, all have their individual profiles on Twitter. You will also come across authors of bestselling novels and other professionals, who are really sought after in their fields, on this platform. The reason? Twitter is one tool that helps to grow your business, your credibility, help you and your business to become a brand. You get your followers on Twitter and also know who aren’t following or liking you/ your business. So if by now you have decided to use it for your social media success, we would like to take you back to the basics for a while.

Why it is easy with Twitter:

To start with, you need to know what Twitter is really. It is a social networking site for ‘tweeting’ or messaging which is publicly available. If a person has a profile on Twitter, whatever he will update will be visible to all. There is a limit of 140 characters and one has to pour out everything within that. Hence Twitter is also called a micro blogging platform. It is great for social media marketers who don’t need to spend a lot of time in framing long content. They just need to put the updates, and it needs to be in an interesting tone and simply update on their company’s profile. They can then shift their focus to other social networking sites like Pinterest and LinkedIn. Imagine how easy things become when you are spared from writing great content and researching for that for all the sites. Of course now you can also put images and blogs on your Twitter profile through certain tools. Twitter is very much popular. There will be a few sites who get 5 to 10 thousand people every day to join it. The recent estimation of it is 300 million users. And there’s more coming up.

It is helpful:

You can post the updates every day and more than twice in a day on this platform. You will see what others are tweeting and vice versa. You can add more followers and through them you are sure to get a number of visitors to your company’s website. Most of these visitors are likely to turn up as your customers. Thus you also get a lot of leads from Twitter. It is a great platform for carrying on with communication and interaction with your target audience. You can also decide how much you want to give to this, how much information you want to give and have complete control over it.