People perform an affiliate marketing campaign for making money. Google have just modified their webmaster guidelines. It states that unique and very small quality content might not get better rank. If you do link building properly then Google’s change won’t affect much. But for the newbie and people doing link building in haphazard way, a massive change might be there.

Disadvantages of the Affiliates

Affiliates websites become disadvantageous since they take part in competition with the home pages of the products or manufacturers. If those home sites are not so attractive then it is easy to have it easily but it is not so easy to outrank the big brands. Affiliates cannot focus on ranking only.

Instead they focus on increasing the visibility to perform more conversions. Focus is given to ensure that someone clicks through from the search engine result pages. It is possible to keep there until conversion is accomplished. It is suggested for the affiliates to get traffic by capturing diverse kinds of searches that can attract big businesses. There is no need to get rank for the band phrases for capturing the traffic of the brand.

Doing Research

It is recommended to follow webmaster guidelines of Google to know what they have told about affiliate guidelines. The first thing is original content. Taking product descriptions like other affiliate websites and doing nothing is not good at all. It could make a problem of duplicate content. A way should be found out to improve your website. It is by adding unique product reviews, making own e-book or e-books.  It is also possible to create a community better than other. They have news article and product review and also list the new ones at the below of the homepage. A frequent viewer can read quickly the latest bits.

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