Sometimes we hear that sponsored links from influencers can affect search engine optimization negatively. Google considers that it is not a naturally made link. So today we will discuss what should we do to prevent influencer marketing damaging the SEO.

This area is very much frustrating for the guidelines of Google and SEO. Google judges links obtained from influencer marketing as paid and it expects you having the influencer place not following on them.

Influencer marketing is a good way for driving extra views to a website. By offering the services or products for free, influencers are influenced. It is a specified strategy that existed before the Internet. There are a number of guidelines that shows that distributing products to be promoted or reviewed.

So it is recommended to go through the guidelines before jumping on any campaign of influencer marketing. All influencers will not link to the website and every influencer may not like a product and inform the followers about this.

A product is offered to them with the intention to make them giving a review on it. Making a video on the product is useful in this regard. You may use the video in any upcoming assignment. They may buy the product in a store and use individually.

If information is given on a site that people can get the product for free and they give a good review then it is well. If you perform an influencer marketing where your first goal is to enhance the audience and links or reviews are secondary, Google cannot penalize you.

In this new era of links it is just not counting. It involves counting next to you when Google makes a decision for not counting a link. If you are not breaking the rules in Google search console, it is recommended to perform influencer marketing. The guidelines should be followed if you are comfortable with it. You may ask the influencers to get the linked not followed.

SSCSWorld offers a number of digital marketing solutions to its valuable clients. We use ethical methods for website optimization as our experts are aware of Google updates and algorithms. They also focus on web development like zencart development services. You may contact us for more relevant information.