Business owners are getting insights from Google My Business. It shows what their business is reputed for in the viewpoint of the customers. A new addition took place in Google My Business insights element. It is for cafes and restaurants. Data can be acquired about the subjective attributes which depends on the opinion of the customers. A lot of subjective attributes can be added by customers whenever a Google review is submitted. If a specific attribute submitted frequently enough, this would be appeared on the listing for other viewers.

Now it is possible for the businesses to view the detailed insights about the attributes that are submitted by customers. By these insights, it becomes possible for the businesses to learn more about what is thought about them by their prospective customers. Subjective attributes could be valuable to a listing. Since these are based on opinion, only customers can submit them only.

On the other hand objective attributes can be included by business themselves. This is why undisputed facts are used to make objective attributes. For example objective attributes might involve things “has wi-fi”, “wheelchair accessible” and many others.

Subjective attributes involves things like good for kids, popular for lunch, appropriate for groups and others. Opinions of customers are based on their experience, therefore the information becomes subjective. Other customers could find it valuable since it includes ambiance and feel for an area. This information cannot be removed else it is proven wrong. According to Google, these can remain on a business listing else it is proven inappropriate. Not any verification is required for subjective attributes except they are submitted by real customers.

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