Be on Instagram and know it:

Are you on the social media platform to reach out to the new customers? Did you try using Instagram for your social media success? Instagram is one site which has been reported to have better engagement than Facebook- at least 15 times more. It also surpasses Google+, Twitter and other such sites in this. It has gone a long way from being a simple platform for photo sharing to a major sales channel for the businesses.

As a business owner who wants to grow big with the help of social media, you need to know how you can use Instagram and also gain the brand recognition and also reach out to existing customers and the potential ones.

A large community base can be established:

Of all the internet users, thirteen percent have accounts on Instagram and a majority of the top brands of the world are on Instagram. Even your customers can probably be there as well. Thus, it is essential you resort to this social media platform.

How to find and add people to your fan base on Instagram?

Have the right filters applied: A lot of people won’t be thinking on how the filters for Instagram will get affected with engagement. They seem to use what they find to be good and simply have it posted. The overall interaction can be influenced with the filter that you use. A study recently got published which shows the photos the photos of filters and there weren’t any filter on some which had ended up getting likes and also comments. Surely the audience will vary from one business to the other. Experimenting with different filters and then using them for a management tool on Instagram will really help you to know the most popular one with the community of yours.

Increase engagement with the followers of your competitors: If there is anyone who is following the Instagram profile of your competitor then it is the same person with whom you need to talk. You need to tell them about the site, the services and products you provide, isn’t it so? These users are surely interested in the products which you provide since they showed interest in your competitor’s products. So if you get them and interact with them, the number of followers for you will increase and also there will be more leads. The good news is that there are a number of tools which you can use for finding out who are following your competitors. You can use JustUnfollow for searching the Instagram accounts using names and it will give you the list of all those following the profile.

Audience specific hasht5ags should be used: Hashtags are indeed are a good way of grouping ideas and also conversations along with the concepts. They all make it quite easier for the people to know of others who are into posting topics in which they are interested. You can be including hashtags which will be appropriate in the updates of yours and also can reach out effectively to people who are new and are also interested in the products for your business.