Google’s updates and how the SEO industry suffers with them:

Since the last few years, the SEO industry has been suffering in the hands of the tormentor named Google. The websites are finding it difficult to keep up with their rankings and many are still trying to recover from the master blow they received from the search engine. Google had to do this as there had been enough of black hat SEO services going on, trying to fool it. Though the search engine repetitively told the website owners and SEO practitioners not to do this, but it didn’t help. The constant practice of the unfair means enraged Google and it had to come up with its strategies to prevent the websites from doing so by teaching them a result. And so, there we are, all stuck with the Panda and Penguin updates. There is more to come on the way, as announced by Google. While the past activities had been really wrong and hence Google can’t be blamed, but the fact remains that the rest are finding it difficult to cope up with the new norms set by the search engine.

The changes in SEO strategies:

Things were really good earlier. There were many tactics of SEO that were easy to understand and follow. It also brought the desired results to the websites. But as of now, none exists. Of course we have the old link building and content marketing strategies but a lot has changed with them as well. Link building service is now a bit tough and acquisition of any link that isn’t relevant to your site or isn’t good, will put you in trouble. The rest should better be left, never think of trying them once out of your love for them. For these strategies won’t work anymore and rather can bring trouble for your site. This will affect the traffic to your site and if not that, it will directly be a red signal to Google, which will be then an angry bull exhaling smoke from its nostrils.

Beware of them:

There are still certain SEO practitioners who haven’t either updated their knowledge with the recent changes or are rather reckless and consider Google to be a fool. These people are preaching the website owners the useless and rather harmful methods and thus are affecting their chances of scoring well with the search engine. However if you work for it and learn some of the strategies which are effective and are supported by Google, you won’t be in trouble at all. This will also reduce your dependence on the SEO practitioners sticking to whatever they decide, not understanding anything.

Knowing the strategies:

Link exchanging and building can never go wrong. It is in fact, much favoured by Google. There are many tools and programs available these days that will help you to find the sites which will hold relevance to yours. You can then link these sites with your website. You link them and they link back to you. In this manner you can get a lot of links which will be relevant. There are other strategies to get link like guest blogging and social media marketing. You can get a lot of links by linking your press releases and also the blogs. Links bring huge traffic and therefore a better rank in the SERPs.