The work of internet is to bring to you a lot of information that was not known to you at all. The internet is a place where you can get into the details of all types of topic that is not easily available to you. With the passage of time internet has gained a lot of help as people are getting connected with it very easily. Internet cannot work without the help of websites and search engines. Without the help of the search engines it is not possible to make out most of internet. All the companies in the present day are being connected with the help of the various sites and also through many other way outs. You will find internet over computers, laptops, tabs and even over the phones as well.

Search engines are many, but it is Google that makes the work to be conducted better. The way Google is progressing makes some of the problems also to arise. Google has recently updated its algorithm and due to this many types of do’s and don’ts has arrived that should be followed by each and every company who has a website over the cyber world. Google Panda has been updated recently and it has brought with it certain types of limitations. It was established in the year 2011 and from then onwards it is one of the way through which Google can keep or dismiss a website from its ranking. CNET is reported to get a new wave over the rankings of the news website and also on the social networking site and a drop in the rankings of those sites that has much large amounts of advertising. The updates are continuous and one path deviated from the track can bring your website down.

After Google Panda, it is the Google penguin that was released after the introduction of Google Panda. In the year 2012, April the algorithm or the code name was updated and was brought towards the light of the world. The Google penguin update has Google’s Webmaster Guidelines as well that can bring in the websites over the track. Whoever will violate the rules and go against the guidelines they will be punished for this offence and their website can be banned or can be penalized as well. There are many other ways also for which the penalties can be given and they are for violation of the rules, illegal way of link building and so on. The penalization can also be for black hat SEO and even for the duplicate content and all other things as well.

Link building services also involves the way through which the Google Penguin can be used for making fair view about the good and the bad websites as well. The violation can cost a big difference to them. Even link building process can also be carried off through the help of other sites as well.