Post Penguin and Panda:

After the disastrous attack of Penguin and Panda, and their consecutive versions doing the same since the last few years, the SEO professionals and the businesses are in constant awe. The businesses are thinking, rather worrying over the next step of Google and how it will affect them. It is wise to get above these fears and anxiety to understand what prevails in the market. It has to be understood that Google started with these since it wasn’t happy the way most of them were following black hat SEO tricks to get above in the competition. The visitors, i.e. the Google users suffered as they couldn’t find good content. Since then Google got furious and has been bombing the online marketers and businesses with its algorithmic updates.

Understanding Google and of course, the prevalent tactics: Google is dedicated to its users; it tries its best to bring the most reliable information and content to its users. Thus, it is so strict. The quality and the inbound links of a site matter a lot in proving its trustworthiness to Google. As now we have stepped into 2014, it is better if you know what should be done and what is exactly acceptable by the search engine. It is still too early, though the market experts have researched and have concluded on the following, which are surely not going to harm your business presence on the internet.

What may turn into rules or can be good strategies for this year:

Try on different content for better results: The last year proved this. Therefore, it can be safely said that this year too, is meant for mixed content, i.e. to have text, video, images and other multimedia for your website. It is right to experiment with different formats and not just within the text like blogs, articles, etc. Even in blogging newer trends like guest posting and posting on social media got wide acceptance from the marketers and business owners.

Linking is still on, very much: Link building is one strategy which stays close in heart to Google. For it is with this, that its founders were able to popularize it. Thus, the link building strategy gained much importance. However, never think of linking sites to yours and accepting links like a zombie, i.e. without any second thoughts. You need to make sure that the links are real and don’t lead to anything that is of a forbidden site or contain virus.

Understand SEO and know it isn’t much of a tactic: Try to understand the strategies through which it will work, i.e. the optimization for your site. There are tactics which are tried with the claim that they are very much SEO services and there are strategies. Now, we may not be sure that the tactic part is completely bad and tell you to forget it. But we do know that the strategies will fetch you long term results.

The role of social media increases: We saw the emergence of social media as an effective marketing tool in the beginning of 2013 and the entire year proved this. As of now, the influence of social media is more and success on the internet doesn’t know you if you don’t know what is social media and how to work with it.