You might not have much knowledge about Google’s sponsored units on search. Possibilities are there you have already seen them once or many times. Possibly you have clicked on one but were not aware of official name of the advertiser. Today we are here to discuss about Google’s sponsored units:

Shopping Actions – It includes the techniques by which purchases are processed and also is utilized on the Google express website. It should be performed in the devices which are enabled by Google assistant. Its examples are Google home and other mobile devices like smart phones.

Google Express – This is a destination of web or mobile app which shows product catalogs from enlisted merchants such as brands and retailers.

Today we would discuss about sponsored unit on search that is labeled as “Google Express”. It can drive more traffic and can be appeared in (PLAs) Product Listing Ads on any device.

Sometimes just a designation is shown as “Google Express” with or without the small express logo. These specific ads were seen generally on .com searches of Google. It is not there in results or searches inside PLAs with Google shopping experience.

One impression type is not available now if you want to use shopping features like comparing from other stores or sorting by seller. Google express is not listed as a choice. This ad unit is meant to change the (POG) purchases on Google in 2015. PLA is also a CPU based alternative for Google shopping. When a user clicks on a sponsored unit is considered as express.google.com product page and not any cost is imposed.

Time of their Arrival – The sponsored unit drives more traffic to the Google express. As it goes to a particular product page that has to be a product catalog to Google express. Retailers on Google express have not any control on these sponsored units.

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