Google offers further details in its basic algorithm update about the reasons that could commit a website losing its rank. Google search algorithm took place recently and afterwards a drastic negative impact is noticed on the average positions of common keywords.

Changes in Google Algorithm

Let us take a general description of changes:

The algorithm does not imply that your website is having issues and low quality.

The algorithm determines how Google checks the relevance of user query.

Google algorithm also decides which is useful for particular users.

According to Google these are general algorithm updates that were made from time to time to facilitate search. It does not mean that your website is not standard. Google algorithms are reevaluating what brings an odor of sense and relevant for search results for particular users and queries. This can be changed over time which is quite normal.

Meaning of Changes in Search Query

This section is about changes in which search queries denote a crucial eliminating factor. Search query implies for the majority of users that it needs making the search query temporary. It means the search query should have some changes. While searching, certain phrases can be changed. This does not imply that the definition of the phrase is having some changes. It could be that what user desires to perform while they search with a phrase has modified. This is the desire of the user. To understand the cause of a site’s rank gets reduced, it is important to know what users think about the webpage. You need to compare with user intention of the web pages that are moved up.

While evaluating the sites that have reduced their ranking, some of the problems are lying in content quality. It also includes how it aligns with the intention of the users. There are a number of reasons why a site loses its rank. According to the algorithm update, it is not effective to be stuck into a single reason. Realizing user intention and how satisfied are they with a search result can be effective to start the study.

SSCSWorld offers a number of digital marketing solutions like SEO, SEM, PPC and other services. We use white hat SEO solutions for website optimization since our professionals are aware of Google updates and algorithms. You may contact us for more information.