New AdWords features areannounced by Google today. Those are crafted to meet two objectives: enhancingsales and calculating results. There are a number of new innovations for brickand mortar business and local advertisers. It includes a new feature that canbe availed by all advertisers. Let us know the matter in depth:

Extensions of Affiliate Location in more Places

Affiliate location extensions are expanded by Google for video campaigns on YouTube. In the past they can be availed for searching and displaying campaigns. Brand manufacturers can drive and measure traffic to the retail stores and sell the products with the help of affiliate location extensions.

According to Google, including affiliate location extensions to bumper ads and TrueView in-stream can enhance click-through-rate by a certain percentage.

Local Catalog Ads for all Advertisers

Google will give the new catalog ads to all the advertisers by the end of current month. Local catalog ads are known as display ads. They help shoppers knowing what products are sold in a brick and mortar store. It might make the buyers interested to visit the store personally.

Check the Prices of Products from other Retailers

Google is about to reveal a facet that will help understanding how the pricing of the products are accomplished by other retail businesses. Benchmarks for the new price in AdWords reporting will soon be available. It would show the shopping advertisers the amount that is charged by other retailers for the same product.

These pricing insights can be used by the Advertisers to inform their technique of bidding. It is helpful during the promotion of products that are price-competitive. Moreover it helps troubleshooting reduced performance in the market due to pricing of the competitors. Each of the new features of Adwords will be available soon. SSCSWorld offers high-quality digital marketing solutions including SEO, PPC, SEM and others. We use ethical methods since our experts are aware of Google updates and algorithms. You may contact us for more information.