Growing importance of image optimization:

Nowadays image optimization has become an essential component for success with SEO. Search Engine Optimization or SEO is the best and easiest way to have organic traffic to your site, which is much preferred by Google. It is an effective internet marketing strategy and also a basic one without which it is impossible to exist on the World Wide Web. And SEO is dependent on your image optimizing strategy for overall success.

Why are the webmasters scared of this strategy?

Now for making things easier for you, Google came up with “Image Search UI” for webmasters, early in this year. But it isn’t working well for all. While the internet or Google users rather, are enjoying the advantage of viewing images in higher resolution without visiting the pages, the website owners are losing traffic hugely.

The ones who are of fashion, apparel, lifestyle, entertainment and other such categories are the worst sufferers. Now you must be wondering that if this is so, what the need for image optimization is at all. It will anyway harm your site’s traffic. But it is important for the web crawlers aren’t able to understand about the existence of your image or work on it until you inform them by certain tips. We here have tried our best by providing you with certain information on image optimization in the following ways.

The tips that will surely help you:

• Description for your images: Descriptions are essential and you must insert the right keywords in each image description. Though this concept came into effect for the visually impaired users who could then through this strategy understand the content with certain screen reading software. It helped when the browsers were unable to upload images and provide description. Now it helps in optimizing the images more if you have keywords and apt descriptions with it.
• Insert file name: This is very important. Always remove the default file name that is set by the camera while uploading. It helps the readers and they will appreciate it and so will Google. Use something that will be apt for the product image and descriptive but short.
• Using the Alt text for your images: This is very helpful and your image’s rank will surely improve for this. The search engines may not be able to understand images perfectly but they know and can understand HTML. Through the Alt texts you can insert the text that will help the search engines to understand about the image. You need to make sure that it is clear in its description and isn’t too long.
• Wrap up the image with relevant content: The wrapping of image text is good for your website. The content around the image should be in order with the image. This means you need to arrange the images in the right places in your web content. The image should always be placed amidst the content that describes it or is closely related to it.