Event tracking is known as one of the most useful characteristics of Google Analytics. Using a little code, it is possible to capture all types of information about how people are behaving on a website. Event tracking permits you checking any action that is not responsible for a new page for loading for example clicking on an outbound link or seeing a video. This data could be invaluable for making a site better.

Two different ways are there for scheduling event tracking in Google Analytics. The code could be added manually. Another one includes tracking through Google tag manager. You don’t need a developer to perform both the techniques.If you don’t have any coding experience, it is easier to use Google tag manager to perform this.  

Manual Set up of Event Tracking

It is crucial to realize how they are kept together before tracking events. There are four parts in each event. They are action, category, value and label.

Action – The action of an event includes specific action for which the event is made to track. If you want to track downloads of PDF file, it is useful to call the action Download PDF.

Category – A category is known as complete collection of events. It is possible to make numerous events for tracking in the same category. For example, a category like Downloads can be made for grouping numerous events including several downloads from the website.

Value – Value is known as an optional element. It permits the user tracking a numerical value linked with any event. Category, action and label are made up of text where value is considered as an integer. If the load time of a video is to be tracked, value component would be used for doing so.

Label –   Label offers enhanced information about the action that is taken. There might be diverse type of PDFs on a site to download. You may keep track of number of individual who are downloading each one by making labels of each separate event with the title of PDF. A label is not compulsory but it is a good thought for using one.

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