Know about the ranking factors for this year:

Well, this is what most of you have been waiting about, at least the majority of you….and here we bring it to you- the factors for ranking, a study which will help you.

The ranking factor or the correlation study which has been made by the experts brings forth that with the evaluation and the definition of the factors which play the role in differentiating the websites which are fair-positioned from the ones which have been stuffed back in the later pages of the organic search results. This refers to the pages which all have a positive correlation of rank.

Since that of 2012, there have been addition of more factors to these and these are really significant for the analysis and also for answering the question of what is the similarity and also the difference between the high ranking sites and the pages that are lo in their ranks.

What are the factors that play the ‘role’?

You can know of these factors which are really important from any overview of the rank correlation coefficients. The factors of this are known to be much analyzed and they are considered to be relevant as well. The relationship between the various factors and the Google search results can be seen influencing the correlation. It is like this- the high correlation factor which is positive occurs for any factor, the higher will be the ranking of the pages for having that feature and it can be more than that feature. And the lower ranking won’t have something which is less than that particular feature.

Note that with the addition of the overview of these changes which will be provided in the correlation since the last two years, the analysis got furthered extended for including a number of new factors for this.

It seems that links for keyword and the domains have all lost their importance:

In the study which was made, there were two factors which were considered to be losers if compared with others since the existence of keywords in URL and in the domain is no longer relevant. These are also known to affect the backlinks and it all comes to the keyword links of the plain text. So it is like the there is no more the need of optimization for keywords in a hard manner. It is all over now. Google rather is known for putting emphasis a lot on the profiles of the natural links. The keyword links have really lost their importance and if they are still used may give a negative effect. You can take an example that when Google is updating the algorithm with the bad links being devalued by the features, what more can happen with the keywords. You need to see the complete thing of the ranking factors and the rank correlation for knowing this.

The brands can be the exception to the rules:

It was seen that the brands get a much privileged position in this. This has been made confirmed from the study made so far. This holds for the brands and their online presence, i.e., their websites and this is not applicable for other domains.