What Penguin did: Google rolled out its recent update, Penguin 2.0 a few months back and the results have been rather scary for the webmasters. Even in the last few years, Google had been coming up with its updates like the Panda update in order to make sure that no one gets away with any black hat SEO strategies. We can’t blame the search engine even if it has been causing trouble by doing so. Google wants to make sure that its users are more than satisfied with the search results that they are getting and can take any measure for it. And this is very much true and the result is also well-known. Google is world’s second most popular search engine according to the Alexa rank and hence the search engine wants to continue and improve its standard of search result more and more. However, the results are devastating as we have said earlier. Last year more than 60% of the websites on the internet got affect with the Panda update. This year the scenario is similar and more than 3.1% of the English search queries have been affected with it.

Think of a strategy: However, it will be of no use, sitting back and fearing what may hit your website the next moment, what next update is going to alter or rather demote the ranking of the website. Before you start with some strategy, it is advised that you go through the websites that got punished by the search engine and try to understand what went wrong with them. One needs to know that spammy content, irrelevant or broken links, or websites that aren’t user-friendly will suffer greatly for all these are never tolerated by Google.

The right thing: The more you abide by the rules of the search engine that better your page rank is going to be. Link building and other SEO strategies are essential but you must know how to get them right. Try to make your website visually appealing and have rich and informative content for it. However, this doesn’t mean that these features will be enough to bring huge traffic to your site. Of course you need to have something more than these. Nothing can happen unless you let people know of your existence and this is majorly possible through SEO and SMM. These strategies bring huge traffic to the websites and also improve relationships with other website owners as well as bloggers. It is very important to establish relationships online and maintain them which is possible through these forms of internet marketing.

More: You can try with content marketing which is also a great strategy like link building. Content is king on the internet and you will get a lot of value with great content that is also informative. People will be impressed and you will create recognition for your online presence soon. Social Media Marketing also helps with brand promotion and therefore brings more people to your site.