Facebook has taken a number of remarkable steps against spam. The company has already given a second signal of actions against all kinds of spam. Promotional posts are targeted by Facebook because they are connected to poor quality ad farms. These farms copy content from other websites. Facebook has declared this action as an addition to another existing announcement to fight against spam.

What is announced by Facebook?

Facebook has informed that they are launching an update so that user will get very few posts that are linked to low-quality websites. These sites copy content from other websites and republish them unethically. They cannot offer any uniqueness to the content that is published. Publisher guidelines are modified by Facebook in order to prevent the spam.

A statement is published on crack down spam of Facebook to tell what the company is doing to prevent spam. The statement involves that this will display a few links in the news feed if they have certain issue about content. It might include content authenticity, landing pages with huge low-quality ads and click bait headlines.

Impact of Facebook Update

The update includes several implications. Facebook is about to ban links which are called scrappers or scrapper websites. Scrappers include bots for copying content from other sites on the web. A large number of traffic can be made by using these scrappers.

This way Google’s bot cannot perform crawling of a website sufficiently. Due to this, 404 Page Not Found is displayed by Google. The server could not be able to get the content since the quantity of scraper bots on the website. They cause the server incapable to display pages.

The action of Facebook will reduce the traffic that will affect the capability of those low quality websites for earning money from ad impressions. If Facebook becomes successful, this action will soon be helpful to reduce scrapper traffic. It is good to reduce speed of the scrapper traffic while ranking for specific search keywords. It helps a web server functioning under a normal load because a heavy load could prevent Google from indexing a website appropriately.

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