Meta descriptions are precise content embedded in the HTML of a webpage. By illustrating, they are meant to give a flavor of the content on the webpage. Meta descriptions are often seen with the grey text seen under the URL of the search results. They appear also while web pages are shared on various social channels like Facebook and Twitter. Open graph markup is used for tweaking the descriptions for Facebook and Twitter Cards are used for Twitter to perform this function.

Length of Meta Description

Until a recent time, Google was following a standard practice for making how long Meta descriptions could be. Generally Meta descriptions include 135 to 160 characters. But now this has been changed. Google algorithm is judging the usefulness of Meta descriptions. It might add more if the answer of the searchers’ query can be given quickly and easily.

Meta Descriptions for the Rich Features’ Era

Google is always trying to improve the understanding of searchers. Its algorithm judges before taking decision how little description snippet is to be added. It might decide well for adding lots of rich facets in the search engine ranking pages. These include information graphs, answer boxes and components in the descriptions. For example jump to, star rating etc. Visibility in contemporary SERPs depends how well your content is marked up.

For the rich functions of modern SEEP, Meta descriptions play an important role still now. Nowadays Google is willing to permit longer descriptions. We can assume that well-created 300 character descriptions could make the website’s visibility and click through rate better.

Google is going to be smarter but it can accomplish the finest job if it is clear that that the content is marked up and written. The trick obtains the balance appropriately by making sure that the markup is giving alerts to search spiders about the relevant content on the page. It ensures that the Meta description is useful for the reader.

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