Know your social media strategies:

There are a lot of social networking sites and more are sure to come up within a few years. But all these can confuse you with your social media plans. You may be left wondering about the sites where you should put immediate focus for getting the desired result with your social media efforts. By now a lot of businesses have made successful venture on this platform and hence it is best to know the ones that will suit your business and get started with it. Given below are a few of such social media trends that you must know.

A few trends to know:

• Growing importance of micro video: It is assumed (and there are reasons, enough for this) that micro videos is going to be important for social media. There are some micro video apps like the video sharing feature in Instagram and Vine in Twitter. The popularity of micro videos is growing due to the less time that is needed for these videos and there is also no need to write anything much about the videos. These videos can be of 3-15 seconds long and these can be created and uploaded with smartphones as well. It is obvious that things will become easier with the introduction of this new concept in social media.
• We will witness the growth of MySpace: Though it isn’t still evident, MySpace is going to become important and this is going to remain for a long time. It is due to its features like facility of having your own radio station, networking, getting private messages and more, that MySpace is sure to gain more popularity. Though it may not have a broad appeal like Facebook and others, this platform is likely to become important for those hugely interested in music.
• Google+ will be unavoidable: Facebook and Twitter may still hold the best social networking sites’ position but it is Google+ which may rise to a near or equal position, giving both a tough competition. There are a lot of reasons why Google+ is becoming more preferable. Be it Google+ Hangouts or the privacy policy of it, which is quite easy to understand and effective, people have started to spend more time on it. For content marketers, it is already an important social media strategy and because it is owned by Google, one is sure to get advantage in the Google search results. It serves the purpose of SEO, SMM and also other forms of online marketing. Therefore, it is impossible to overlook its growing impact.
• LinkedIn will become important: It has already become important for the social media marketers. By the next year, it will have a greater impact, especially for the B2B businesses. This site allows businesses and professionals to know each other and this is a great advantage for them. With it getting more updated, things will be easier and it will certainly have more than 238 million users (which it has right now) by then.