Image optimizing tools:You can increase your website visits and generate more lead for your online business with attractive images and videos on your website as well as use them for social media marketing purposes. Videos and images are important for your business and it has been understood by the veterans in the industry and if you are keeping your eye open then you will also know. However, videos and images on your website can make the page loading time more and this isn’t good news for you. For your audience is likely to feel that your development tools aren’t good and the ones with a slow running computer are immediately going to click on the back button. Therefore you need to optimize the images. This will not only reduce the loading time for any of the web pages but can also help to reduce your hosting bills which is a bonus for you. Now it isn’t really difficult to have the tools for this purpose. In fact, there is an abundance of such tools for image cropping, adjusting, transferring the file format and optimizing the images. It is only that you need to know which one will be the best for your business and then select that one. Of course you can use more than one or two tools for your image optimization and adjustment. The best part about this tools are that they are mostly easy to download and free of cost. These are also very much user friendly. These along with many others are always available at free of cost and it is very easy to work on them.

PNGOUT:This one is popular, free and there aren’t any additional or hidden cost or issues related to the downloading of this. This has a robust structure and it allows your files to be compressed easily. It is also capable of transforming the files into the most usable and compatible formats like GIF, JPG, etc.

Smush.it: This is one of those tools that makes optimization of images the easiest task. This is available as a Firefox extension and even as an independent web application. It is hosted by Yahoo then and this tool will take all of the files of the images and will convert them into PNG from GIF since the former one is lighter and hence it will take less time in loading.

Online Image Optimizer: this is yet another web based tool that helps in compressing your files and this is advantageous to have it since you can either do it online providing the link of the image you wish to be optimized or simply upload from your PC. However it will accept less than 300 KB of images and hence check the image before you give it.

PNGCrushrrr: It can crush down the PNG files and compress them making it very easy for you. This is supported by Mac OS and is GPL licensed.