The websites plays an important role in the world of internet. The use of internet has been increased in the last decade to a large extent. The increase in the use of internet is found more among the young users only. They are highly in need for internet and for them the domain of internet has been ranging higher and higher. The use of internet is mostly seen for acquiring any type of information and the other one is for visiting the social media sites and getting regular updates to it. The websites should be very much presentable and should be rich in content so that people can know about the company that the website speaks about.

It is a normal phenomenon that the website will be listed higher and lower in the search engine rankings. This is possible with the help of the SEO work. SEO services conducted by many companies at the present timing. SEO executives are hired for the work to be conducted. SEO helps in making a website to gain popularity and also helps in increase of the traffic as well as revenue of the website. There are strategies that are followed by an SEO executive so that the work can be conducted better. It is a fact that with the correct use of strategies the work will be good and it will also earn a lot of recognition as well. But if some of the strategies go miss fire then it can lead to big and great disasters.

Some of the strategies that should be avoided

• After the new Google penguin launch, many things that were done in the past has been eliminated. Before, the backlinks of the website was used on a website to gain a good rank over the search engine. But after 2012 and the new algorithms has been issued such types of approach is penalized in the world of Google. You now cannot use the keyword as the anchor text when building links for the website.
• The way of aggressive link building is used for the SEO practitioners and the SEO firms to get an increase in the link popularity of the website. Mostly it is seen that the incoming of the unnatural links are due to the form of massive article directory submissions, web directory submissions and also the social bookmarking to be active.  But this way is very unethical and so SEO work cannot be manipulated.
• If your content has excessive links then the website will not get a good ranking as such. The work of excessive links will bring in the negative impact of the website. the SEO that cannot work upon such types of factors making it the website to penalize the website from the Google website.
• The link building  if done with a relevant page can gain a lot of help to all. But if the link building is done among the irrelevant types of website that do not match with the content of the website then it makes the SEO work to be penalized by the new algorithm is very strict and linking pages has been tough as well.