There are dramatic evolutions of Google’s algorithm over the years. Google’s ability is changed by its Hummingbird update. Most relevant results can be given by Google by transforming the intent of the searcher compared to depending on particular keywords. This shows that Google has become a knowledge assistant. It helps filling up the knowledge gaps that created some problems for the searcher getting a relevant result for their search. SEOs stress on making useful and high-quality content.

Making quality content is the main objective. Therefore it is important how Google can detect quality content. It makes you be competitive since search engine ranking pages of Google are continued to evolve. A smarter Google algorithm includes typing similar phrases and synonyms. Now Google ties with related ideas to make us realize which content can give the most effective idea. Google also calculates how frequently those thoughts come onto a webpage. It helps detecting which piece is offering the most important depth. This methodical content analysis is known as TF-IDF (term frequency-inverse document frequency) analysis.

TF-IDF Analysis

TF-IDF is known as the way of Google to detect the quality of content depending on the expectation of in-depth piece of content.

You may be a small business owner who wants to realize the techniques for using SEO for getting more traffic to the website. Several topics would be covered by SEO that includes:

While assessing content, Google algorithm determines how frequently above expressions are included in all the content.  

Using TF-IDF Analysis

Content writers and SEOs can apply TF-IDF to detect the gaps between content. It is based on the content presently ranking within top 10 search results. It can be used while making new content in order to make its rank higher quickly.

SSCSWorld provides a collection of digital marketing techniques to its clients. This involves SEO, SEM, PPC and others. We use ethical methods for website optimization because our experts know Google updates and algorithms. If you want to get more information about our services, feel free to contact us.