What Google wants: Google is prioritizes the satisfaction of its users above everything and which is why it has been trying to ensure that the search results include quality and reliable sites that will be the sources of information for the users. Google definitely will never allow any website to be in the top search results if it has no unique content or information to provide. In fact, to maintain with this, it has been rolling out with its algorithmic updates since the last few years. By the end of 2012, a number of websites were left in complete chaos due to their drastic fall in the ranking in the giant search engine’s results. This year the recent terror has been the release of the successor of the Penguin update i.e. Penguin 2.0 and with this 3.1% of the English search queries have been affected. And all these is very much reasonable for the search engine for it wants the internet users to trust it and think that it is the source of all information. And so it has been and it secured 2^nd rank according to the Alexa ranking.

Social media helps in optimizing in Google: Google wants to see these how people are feeling about the websites and hence it is giving preference to what they prefer. While this works fine with the known brands the smaller and the medium industries do need some sort of tool to have them promoted and be liked by the people. And then came social media that is now a great weapon for the businesses to have them promoted to millions of users, have their online campaigns and also reach out to their potential customers. With the help of the social media platform, your content and vision about your business will reach to the right audience and you will also get their feedback. Now this all will be taken in account by Google and if it finds that you are liked by most, you going to get favor from it. Through your social media activities and the results of it (if it is good) Google will feel more confident about placing you in its top search results thus, actually recommending you to the millions of users who place their trust on it.

Great for all: Now this will be great for the small and startup businesses as they will be getting a chance to be there on the same platform getting in competition with the well-known brands in their respective fields. However in order to get success with the social networking sites, you need to have great and apt content for the sites like Facebook, Pinterest, Twitter, etc. for your online presence. Try using the bigger names like Google+, Facebook, etc. where you can popularize your blog content and keep them interesting for your visitors. Over time they will start following you and you will have the comments, posts, tweets that will help you gain trust in Google’s eyes.