Image optimization for your website:  2013 is the year of images, graphics and videos. And this has been said and agreed by many of the SEO professionals and social media experts. Time and again. Hence it is wise to have a good number of images in your website.With the help of these images you can explain the content of your website more effectively to your target audience. Moreover, the insertion of images will make your website look very interesting and videos make them quite interactive as well. However you must always try to optimize these images for it helps in loading your web pages faster than otherwise the time it takes. The easier it will be to view your web pages, the more the customer or the visitor will feel like coming back to your website thinking it to be of good quality. Now there are certain tools with the help of which you can optimize the images of your website easily. Your bandwidth consumption will reduce considerably with this process. There are certain tools that are available at free of cost for website image optimization. Some of these tools are listed below. Using them will definitely do well to your business and can even optimize your overall online image as well.

Radical Image Optimization Tool: Radical Image Optimization Tool or RIOT, as it is often called in short, supports files that are in PNG, JPG and GIF format and is effective in removing the additional meta data of the image. You can also have the facilities of zooming in and out, rotating and other such features that are helpful.

Online Image Optimizer:This tool from the Dynamic Drive is capable of compressing your images for your website. You can get it done either with providing the link of the image that you want to get minimized or upload from your PC. You can decide what type of compression will be done on the particular image. Though it has a limit that it can work with files less than 300 MB, you can yet get good results from it.

Smush.it:This makes the entire task of optimization very easy. It is available in the form of a Firefox extension and also as a web based application. It can take almost any type of images and can easily convert GIF to PNG format for the latter ones weigh relatively less and therefore takes less time to load.

PNGOUT:This one is already so popular and is free and hence anyone can download it and have the benefits of it. You can have the files for your website compressed without any trouble and it also converts them into the formats like GIF, PNG, JPG, which are easy to upload and are lesser in weight.

PNGCrushrrr:The Mac OS utility in this tool can crush the PNG files to very small sizes and have them compressed, yet keeping the original size intact in case you want to compare the sizes.