New techniques for mobile app advertisers are launched by Facebook for targeting users who are having possibilities to be engaged. Optimization for user retention can be used along with campaigns for installing app ads. Advertisers can be able to optimize for returning on 2^nd or 7^th day after installation of an app. It is meant to search for the users who want to use it. According to a study of Facebookin 2017, merely 10% to 12% of app users remain active throughout the day after downloading it. 4% to 5% of users will remain active after one month.

Due to this reason app developers give foremost priority to user retention. According to the company, apps that are checking its user retention are getting better result. It helps getting more engaged users as well. A representative of certain app informed that cost per day is reduced considerably with retention in every 2^nd day. The ratio is better compared to installing optimization.

New User Retention for Ads Manager

By using four metrics of ad manager, the retention presentation of app install ad campaigns can be measured by the advertisers. Advertisers are helpful by the new tactics for calculating the number of users who started the app after installing it. It also helps realizing cost of retention.

All advertisers across the world can now avail new metrics of retention in ads manager. They can also access retention optimization for getting appropriate report about the user engagement to certain apps. This feature will be helpful for many advertisers since they will come to know about the interest of the users while installing an app and using it. They can make apps accordingly that match the purpose of the users. It helps them increasing the revenue by launching new apps on the web.

SSCSWorld provides its valuable clients with a number of digital marketing services. We use white hat techniques for website optimization because our developers are aware of Google updates and algorithms. They also focus on web design like HTML web design services to accomplish the coding part of designing a page. You may contact us for more information.