The growing demand for Google+:

Google+ is finally all set to compete with the bigger names like Facebook and LinkedIn. The social networking site is now slowly making progress with its features and gaining popularity among online marketers and businesses, especially the content marketing professionals. It has been seen that many brands are now preferring this site over Facebook, the social networking juggernaut as well. They of course have their reasons for making this switch suddenly. We have tried to provide you with the basic reasons below.

• Video marketing facility: The origin of video marketing is around the time when universal search results strategy was adopted by Google. There were displays for different needs. Websites, white papers, blogs, and many other documents. It also included the YouTube videos in the search results as well. And this started before many other websites appearing in the search results. YouTube too belongs to Google and this boosts the video marketing. Therefore you can use video marketing on Google+ and get the best results. And it is known to all that this is the year of videos and images.
• The Google+ Hangouts: This is Google’s boon to those who are sticking to its site Google+. They will get privacy and safety with this social networking site. You can select the people from your circles, the ones with whom you want to have conversation. You may add more people to a conversation and it is up to you who you add. For private group conversations, you can use Google+ Huddle. Huddle is effective in private chats and there will be no sort of disturbance while you chat on it. While on other sites a chat box will open up the moment a person pings you or greets you. This will disturb the present conversation that you are carrying on. But this isn’t so with G+.
• The privacy policy of Google+: This privacy policy is simple and easy to understand. It is very effective so those on Google+ will never need to worry about their safety or privacy. You will have different circles on this platform and when you will be posting anything on your friend’s circle, other excluded from that circle won’t able to view it. You family or your professional circle won’t be able to view it at all. This is one main reason why businesses are all rushing towards it in order to maintain their privacy. Others, especially Facebook and Twitter is very much transparent in comparison to this site.
• It is Google’s and there are benefits for that: You will be able to know what your friend is posting and view it. You will be able to be in their search results for your content that will be anyhow related to what they are searching. They will be clicking your content link and read your content since they know you. Therefore you are going to get a lot with this platform.