The growing importance of Google+:

Google+ is now an important platform among others for social media activities. Though many still consider Facebook and Twitter to do the major task of creating an effective social media existence, Google+ has its own benefits. Google+ is not yet a strong competition for other popular social networking sites, the ones that we have mentioned above, but it is definitely growing. Now as an upcoming important social networking site, it provides with a number of beneficial features such as privacy and other managing of your status. For social media and content marketing (especially the latter) this is an important tool and it helps the online marketers to effectively promote the business products / services.

How it works:

Unlike Facebook and others, where it is more about posting and sharing, this platform is meant especially for the content marketers. This is owned by Google and therefore a good presence on this site will definitely make the search engine, too be partial towards you and reward you. But unfortunately many other brands do not think so and they neglect this social networking platform. Google+ is unique since it stresses more on verification and improves the visibility of a site. If you are on Google+ then you just need to insert a code, a short one from this site to anything that you have written, be it an article or blog. This is going to link you to your content. The result will be that whenever your content will be there in the search results, it will have your G+ image. You can also decide on this image for your G+ profile.

The privacy for image and how it helps your content in search results:

The best part of this site is the privacy that it provides to the users. You may have different circles, say one of your friends and closed ones and other of your profession. You can upload different images for these circles. Thus, when you are uploading a content or it is getting published on any site, it will show the image along with the heading in the search results. And this will be the image that you want of either profile. It will enable your content to look more reliable due to it bearing your image as well.

As this makes your content look verified and reliable, users are more likely to visit yours more than others. This will increase the traffic to your site. Along with this, Google itself is partial to the ones on Google+ and sharing their content. The content is likely to get a boost from the search engine and definitely get a better page rank.

Another advantage:

The ones in your circle, if they are trying to look for something that is anyway related to your content, will get your content in the top most search results. This also helps in establishing your brand within your circles.